Font-Style Hierarchy

Use the following standards for determining which font style (heading/paragraph themes) should be used when.

Text should primarily be standard dark-gray (HEX #545454) with option of incorporating blue (HEX #54A0EA) and white when text is on a darker background.

Heading 1

Used for short title text on pages and strips (e.g. "Our Services", "About Us," "We Offer")

Heading 2

Used for title subtext underneath a main title (e.g. a brief description of "Our Services" underneath the main title text)

Heading 3

Used for subsections within strips (e.g. names of services, team member names)

Heading 4

Heading 5
Heading 6

Use for further breakdown of subtitles/subsections within a page as needed

Paragraph Text

Used for the most detailed information on a page (e.g. descriptions of individual services, team member bios, testimonial paragraph text)

Button Standards

Use the following standards for determining which style of button should be used when.

Used for the main call-to-action (contacting 3RCC to learn more / request services)

Used for secondary calls-to-action (e.g. navigating throughout the website to other pages, accessing BambooHR for job postings)

Used for secondary calls-to-action that appear on a darker-colored background (e.g. navigating throughout the website to other pages, accessing BambooHR for job postings)